The platform is rolling out a new feature that enables them to cut down on the quantity of AI-made content appearing in their feeds. This move comes as the service revealed that it now features more than 1 billion AI videos.
Testing and Rollout
This change is being tested over the coming weeks before a global launch. This advancement coincides with a surge in content created by AI, spurred by recent content generation software.
The Broader AI Trend
Recent reports that approximately one in 10 of the fastest-growing video streams on another major platform primarily display clips produced artificially. A large amount of this material is classified as “AI slop”, a label for substandard, factory-style content that is often illogical or bizarre.
Based on user feedback that a lot of users like content produced via AI tools, from computer-generated images to informative clips, and we want to provide users the option to see more or less of that, depending on their own likes,” commented a company executive.
AI on the Platform
The service announced that there are presently 1.3bn videos on its network labeled as artificially created. In total, more than 100 mn pieces of content are added to the service daily, making AI-generated material a limited part of its complete catalog.
How to Adjust Settings
Users will be in a position to reduce or increase the level of artificial media they view by opening the topic control feature in the app and picking the AI content topic. Further subjects that currently be adjusted under the tool include politics, clothing, beauty, and choreography.
Content Labeling and Policies
The platform’s guidelines oblige creators to identify “realistic” artificially created content, and it prohibits harmful AI impersonations of well-known individuals or crisis events. Any authentic-looking AI-generated clip that is without a tag can be deleted under its user guidelines.
Furthermore, the app will henceforth add an AI-generated tag to content created with its proprietary AI systems, or detected by an collaborative effort for identifying AI-generated material. This measure is intended to stop users from trying to circumvent the labeling process.
Responsible AI Funding
TikTok is additionally introducing a $2 million awareness program for specialists and organizations to create informative material about responsible artificial intelligence. This initiative will support educational bodies specializing in educating coding and technology.
Moderation Strategy
TikTok has defended its safety measures, following debate over plans to lay off numerous safety staff in the United Kingdom. It is expected to cut 439 jobs in its content moderation division in the UK capital, with labor groups and online safety experts voicing alarm that humans are being replaced by AI moderation.
A company official stated that people-led review would still have a role, but automated tools can safeguard staff by removing the most distressing content prior to it is viewed by people. The platform reported a notable drop in explicit and harmful content handled by safety staff over the last 12 months due to intervention by its machine learning processes.
“We think that it’s essential to balance people and machines to maintain a secure environment,” she said. “We’ll have people as involved in the system, but we further consider it’s very important to limit contact with harmful content as quickly as possible, which is the area in which a lot of the machine support is really helping us process content quickly.”
